In 2016, we created a custom site for Bliss Business on Shopify for a modern shopping experience.
Role: Lead Designer
The Bliss Business brand had an opportunity to move to the Shopify platform to reach more customers and have the extensive shopping backend. Our main challenge was creating a new brand and site for Bliss that was new, yet recognizable to it's diverse set of customers.
One of the essential steps to any design process is to define the visual language. This means looking into style tiles, interactions, and images that will become a part of the brand story for Bliss Business.
For this project, we wanted Richard's books and other teaching materials easily accessible to purchase (a complaint of the previous site). Along with a new look and experience for the site, we also created a new membership program with exclusive content access. All of these things when paired with the demographic of the company requires seamless navigation and ease-of-use.