A new digital experience for the Life Matters brand.
Role: Lead Designer
Over the summer before the major event, Ignition, my brief was to create a new digital experience for the Life Matters brand. The result? A clean, easy-to-navigate, and informative site that tells a story that’s different from all other network marketing companies.
One of the essential steps to any design process is to define the visual language. This means looking into style tiles, interactions, and images that will become a part of the brand story for Life Matters.
For this project, we wanted to stand out from the rest of the multi-level marketing companies. What that requires is a modern aesthetic, ease-of-use for the customers (aged 18-80 years old), and the communication of a culture built on clean, quality products and support along the journey of building a business.